Retailers took a hurting this past Valentine's with sales projected to have dropped 14%. Small tickets items are the way that many lovers are showing their affection for this Valentine's according to an article in Times magazine. Author Sean Gregory states that most gifts will be candy and greeting cards, and 15% of consumers will be staying home for dinner. The usual gifts sent to close family members like siblings and mother's have been eliminated. Many jewelers were forced to sell things below cost. 1-800-FLOWERS sold a dozen roses for 24.99. Retailers like Bloomingdale's offered consumers gifts with purchase that could double as an extra Valentine's gift.
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