Pottery Barn, a retailer known for their high quality high priced furnishings, has introduced a new "Comfort Collection" for 999.00. This bargain is to reflect the tough economic time most consumers are having.
Some analysts believe this is a good move for the retailer and shows that they are able to adapt with changing times. Others wonder if it will negatively effect their brand image in the long run. To boost their sales they are also offering many customizations options for the collection and financing with 12 months no interest.
I believe this is a great idea. With the current housing crisis many young people are considering buying homes because they believe they will get a good deal. They will also be in the market for new furniture. They may go to Pottery Barn, finance their couch, pay it in full before the ninety days with no interest. I think the collection will be very enticing to some consumers.
This post is based on a Wall Street Journal article by Mary Ellen Lloyd.
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